Google Adwords: Higher Traffic and Sales in 2 Hours or Less!

There are various ways to purchase highly targeted advertising at very low prices. Google AdWords is one simple and quick way to to do this. Regardless of your budget, you can actually get your text ads appearing on search result pages within minutes! You can also target your ad to a specific language or country.

Pricing is based on the position in which your ad is shown but there is no minimum amount required in order to open an account. Google positions your ad based on how many users click on it over time. Current rates range from $15-$10 (per thousand ads shown) for positions 1-3, and $8 per thousand for positions 4-8.

According to Google, Adwords text ads have an average click through rate 4-5 times higher than banner ads. I have generated click through rates as high as 36% by using the guidelines outlined below. I frequently test ads for as little as $1!

I've been using Google Adwords since it was first introduced and I've found it to be very effective for testing ads. My best click through rate so far has been 36% and the lowest being 0.98%! On average my ads get a 20% click through rate on very focused keywords and search terms and 6% on general popular relevant keywords. Here is what I do.

When promoting my products I choose keywords/search terms that are very specific to generate highly qualified prospects. I get very few searches, but a very high click through rate. I then keep the ad running for a very long time.

Example:

Instead of using keyword 'printer' for an ad about printers, I use the exact model of the printer e.g. 'Lexmark Z11' or less focused 'Lexmark printer'. I also put the search term in the title section. This simple trick produces very high click through rates.

Here are some guidelines:

1. Avoid keywords that are too general. Because ads are paid for on a CPM basis, you are likely to spend money quickly with keywords that are too vague. Avoid general keywords like 'business' or 'free'. Taylor each keyword to your offer and use relevant terms/words in both the title and the ad body.

2. Give Google users a compelling reason to click on your ad link. The easiest way to do this is to provide something of value for free.

3. Use a different ad for each keyword or search term. This increases relevance and the likelihood that Google users will click on it.

4. Test and monitor your ads. Refine and fine-tune your ad to maximise click throughs. With Google you can do this in real time!

Google's Adwords has become very popular and Google have had to increase the number of ad displays per keyword search from 3 to 8. You can open an account and test this service by going to:

http://adwords.google.com

About The Author MDigest-subscribe@yahoogroups.com FREE "Ultimate Self-Funding Autopilot Affiliate Recruiting System that will EXPOSE your Ad to over 1,000,000 people Daily for FREE! http://www.wildfireco-op.net/a.asp?70004278

AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market.

If you advertise with Google Adwords, you probably know that when there are less than 8 ads for a particular search term, you can be on the front page of Google bidding the minimum 5 cents for that phrase.

So, instead of using Overture's Keyword Selector Tool (http://inventory.overture.com) or Google AdWords Keyword Suggestion Tool (https://adwords.google.com/select/main?cmd=KeywordSandbox) to find those lucrative keywords for your pay per click campaigns, and then going to Google or Overture to find how many advertisers compete for your keywords, you could simply fire up Jeff Alderson's Adword Analyzer, punch in a search term you are interested in researching and press a button.

In a matter of minutes the results will show you how often that keyword, and a list of related keywords, were searched for, how much competition there is for these keywords and the profitability ratio. Neat huh?

You can visit a short Video Tutorial for Ad Word Analyzer and see how the program could help you with your PPC campaigns:

http://www.xybercode.com/adwords

Here is a short list of the major pros and cons of Adword Analyzer:

Pros:

1) If your target market is in the USA, you can query for a number of Google Adwords campaigns no matter where you live. For example, I live in Lithuania and unless I use the software I cannot see how many advertisers compete for the USA market.

2) You can carry out your research on Wordtracker (http://tinyurl.com/8vtcg) and then import your keyword list from a text file. I highly recommend using Wordtracker for your PPC keywords research, because as you will soon find out, keyword counts by Adwords Analyzer can be heavily flawed.

3) The Adwords Analyzer is regularly updated with new features.

Cons:

1) In some cases, Adword Analyser keyword counts are vastly over-estimated as the software uses the Overture's Keyword Selector Tool to find the number of monthly searches. Overture's keyword plurals and mispellings are lumped together. Besides, the keywords counts are flawed due to webmasters using Overture for their own keyword research.

2) The software might get you into trouble with Google because it queries Google search engine for its results. Google doesn't allow any automatic query tools.

3) Although it's quite easy to use the software, the Adwords Analyser lacks a more detailed supporting documentation.

The Adwords Analyzer is a very strong product and offers lots of useful features that can be used in PPC marketing, however, it's not suitable for the search engine optimization or profitable niche markets development.

In my opinion, WordTracker still remains the one and only reliable tool for the profitable keywords research.

About The Author FACT: EVERYBODY needs extra cash. Gerardas Norkus'es amazing system PAYS YOU every time you try special offers. Try the things you want and need from top online merchants, then get EXTRA CASH IN JUST 72 HOURS! GET $3 NOW just for signing up: http://www.cash4offers.com/ (c) Copyright 2005. All rights reserved. Publishing Guidelines: You may freely distribute or publish this article provided you publish the whole article and include the copyright notice and links in full. A courtesy copy is requested upon publication.

The Secrets of Adwords Success

Are you looking to make money through adwords but just seem to keep on spending without seeing the rewards? Read on.....

Google's Adwords service has brought success to many businesses by providing them with a large amountl of highly targeted traffic from as little as 2 cents per visitor. However, there is probably an equal number of webmasters who have paid for adwords and seen little benefit or have indeed made substantial losses. If the latter applies to you, then the following may be of some benefit -

1. Design

First of all, decide how the layout of your ad will appear. Secondly, you should consider what you want to be included in the title and what keywords or details you wish to present to potential visitors to your site. Ensure that your text will encourage only targeted visitors to your site in order to avoid the expense of wasted clicks. Read through all the Google TOS and guidelines before placing your ad or else you risk having it disabled which can lead to charges.

A fair proportion of internet surfers are still very experienced and click on adwords without even realising what it is. Therefore it is a good tip to list prices in your text, so that you can put off clicks from those who would have no intention of purchasing your product or service in the first place.

2. Brainstorm

Before beginning a campaign it is advisable to write down as many keywords and phrases as you can think of. The most popular terms are likely to have been bid up to a high price, making all your click-throughs expensive. Think about what your prospective customers would type if they were looking for what you were offering.

When you have thought of as many words as you can, glance over your list and rearrange what you have into new, useable phrases. Some will be way off target and discarded instantly, amongst the others choose the one that sounds best and you should have a great sales pitch that won't break the bank.

3. Optimise

Do not go along with google's suggested cost per click. This is always far higher than necessary. Many advertisers do not understand that their click through rate affects their position to the same degree as how much they pay per click. For example, if you pay 5 cents per click for the phrase "page rank" and your competition pays 10 cents and achieves a click through rate of 0.5%, then in order to surpass this person in position you will only need to double your click through rate, to anything above 1%, whilst still only paying half of what they are Generally speaking, I would always recommend paying half of the google suggested figure for your clicks, the exception being if your business is in a highly competitive field in terms of adwords marketing use.

Now that you have your keywords and pricing in place, you should set your daily budget relatively low for a short time, allowing you to see how successfully this campaign is running, without risking too much money. Leave your campaign to run for a few days, and take good care to note which keywords are leading to sales or enquiries.

4. Experiment

You should continually monitor the performance of your keywords and Ad groups and try to change tiny details from time to time, perhaps one word here and there occassionally. Changing even one word can have an affect on the success of your campaign, either positively or negatively. If you find google disabling your ads because you are failing to obtain enough clicks then go back to brainstorming and generate another set of keywords and phrases which may work better for you.

Even if adwords are working supremely well for you, constant monitoring is important. If other people realise you are generating high profits then it is likely they will start to tap into your market. Continue to experiment with your campaigns to ensure you stay at the forefront of your field.

About The Author Lee Munson is the webmaster for www.info-sales.co.uk, a site dedicated to providing free and low cost resources to webmasters. He can be contacted through his site, or by emailing enquiries@info-sales.co.uk

How to Keep Your AdSense Account From Being Nuked by Google

There have been whole AdSense accounts bringing in $5000 per month banned for life from Google because of fraudulent clicks. If Google catches you clicking on your own AdSense ads, they can shut you down.

You won't get canned just for a single click, but if you're like me and tweak your site a lot it's only a matter of time before you click on one of those things by accident.

The way I keep this from happening is I temporarily block the domain name Google's ads are served from. Once I'm finished editing my site I go back under the hood and turn it back on.

Getting this setup will take you less than a minute.

First, find your HOSTS file.

Open Notepad. Go to File, and Choose Open.

If you have Windows 95, 98, or ME browse to the folder "C:windows"

If you have Windows XP Home browse to the folder "C:windowssystem32driversetc"

If you have anything else (Windows XP Pro, Windows 2000, NT, 2003, etc.) browse to the folder: "C:winntsystem32driversetc"

Once you're there, open the file called "hosts". If you don't see anything listed just type the word hosts and the file should open up. Just the word "hosts", no extension or anything after that. It's probably blank but it might not be.

Add this line:

127.0.0.1 pagead2.googlesyndication.com

And save. You're done.

Now go back to a site that you know has some Google Ads. There should be an empty space where the ads appeared.

Want to turn it off? Don't just delete it, put a "#" sign in front of that line, like this:

# 127.0.0.1 pagead2.googlesyndication.com

What's that do? It basically says "ignore this line." I like to leave it like that so when I want to hide Google Ads again, all I have to do is remove the "#" sign and save – then put the "#" back in when I'm ready to go back to normal.

About The Author Robert Plank See how you can take the oldest PHP trick in the book and give it a unique twist by watching this free video. http://www.affiliatebattleplan.com/Rewrite.html

The One Simple Trick That Can Double Your Adsense Revenue

I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at https://www.google.com/adsense. I really like Adsense. It makes me money and it's easy to work with. Just some simple copy & paste into your webpage and you're done. Right?

Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky and get a lot of clicks. But if you're really serious about making a lot of money with the program, you're going to have to tweak it a little.

I've invested quite a bit of time experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn't good enough. I knew there must be a way to get more of my visitors to click on the ads.

Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn't do. What else was there?

Then I remembered reading an article once that discussed the psychological impact of colors on the human mind. I started researching everything I could find on the subject.

After a lot of reading, many tests and periods of watching my clicks go up and down, I found the one color combination that seemed to work the best.

Testing previously done at supermarkets had revealed that the same product could pull more sales from just changing the colors of the label. What were these colors? Red and yellow! The combination of these two colors has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! I'm not sure exactly why the combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL.

My click through rate more than doubled with just that one simple change. That's what worked on my site. Your site's color scheme may work better with a slightly different color combination. Try lots of different color variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different set of colors. Change the border, background, text. Change everything you can. Most importantly, keep detailed records of the color scheme you used, click ratio and revenue generated.

After you've done all the experimenting you want to, go back to the most profitable one and let it run for a week or so and see how it does. I'm always trying different colors even after my run of good clicks with red and yellow. There are a lot of color combinations to choose from. You never know when you'll find just the right one.

(c) Brad Bahr - All Rights reserved

http://www.no-nonsense-internet-marketing.com

About The Author Brad Bahr is the author of the NEW eBook: "How to "Really" Make Money on the Internet". It's filled with no nonsense, practical information. To get your FREE copy of the book, go to ==> http://www.no-nonsense-internet-marketing.com brad_bahr@no-nonsense-internet-marketing.com

How To Get Banned From Google Adsense In Just 2 Clicks

The darkest nightmare a hardworking affiliate webmaster fears is receiving a dreaded Google Adsense Warning, or even worse, a notice that Google Adsense has been disabled for the entire account.

The notice starts out like this:

"It has come to our attention that invalid clicks have been generated on the ads on your web pages. We have therefore disabled your Google Adsense account. Please understand that this step was taken in an effort to protect the interest of the AdWords advertisers."

Some webmasters use Google Adsense to generate 100% of their website income and the account may hold many different websites. In that case, every website is disabled at one time. An automatic disqualification can be devastating, especially when Google has no obligation to explain its decision in detail.

Not only does the account become disabled, but also existing click-through earnings are refunded back to the advertisers.

Life gets tough, but is it that easy to get an account banned? Yes it is.

The terms of service every Google Adsense Webmaster accepts, describes the easy do's and don'ts.

Do use the Adsense approved formats only

Do keep your click-through data and income private.

Don't display Adsense on registration or thank you pages.

Don't use Adsense code and a competitor's content-targeted advertisement on the same page.

Don't encourage anyone else to click on ads.

For a complete list, read the Adsense policies and terms

https://www.google.com/adsense/policies

https://www.google.com/adsense/terms

The easiest method an account can be banned is by a Webmaster clicking on the site's own ads.

Just how many click-throughs are needed to get a site banned isn't exposed, but Google Adsense watches for multiple clicks from the same domain. One person was banned who clicked twice from the same domain within a 24-hour period. That doesn't mean that is Adsense policy, because Adsense appears to place suspect sites on watch status until the action is duplicated.

Spikes in click-through percentages are hefty red flags. Those are the changes worth becoming proactive over by emailing Google Adsense. A site that rises from a consistent 1% click-through rate to a 10% click-through rate on one day could become suspect. The actual percentage that creates the flag isn't made public for obvious reasons.

What's the safest way to protect an account?

Don't click on the site's own ads ever.

Deceptive practices work for a short time, but they always come back to hurt the originator.

Follow up with more tips to help protect your account status here http://www.car-accident-advice.com/google-adsense.html

About The Author Mike Oliver is a programmer/analyst who survived injuries from a serious multiple car accident. After speaking with attorneys who looked to create a case and then take up to 50% of any settlement, Mike Oliver knew there must be another way to get the legal help he needed, conquer the insurance nightmares, and keep 100% of his settlement without fear of a do-it-yourself-kit. He found it and saved thousands of $$$. You can, too. Get the lessons Mike paid to learn Free at www.car-accident-advice.com

Google AdWords and AdSense - A Dynamic Small Business Marketing Duo

Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google.

These two ingenious programs have all but revolutionized the way advertising is done on the web. Warning: If you are thinking..."web advertising isn't for me, I just need a few more clients around the block"...you better read this or be prepared to have your competitors eat your lunch.

Goolge AdSense - Again content is king at Google. This program allows web site "publishers" to add some code from Google and receive "content relevant" ads on their site from other site owners. Here is an example - those ads in the box on the right of the page are delivered by Google and are matched to the content on the page. When someone surfs to the page and decides to check out one of those ads, the web site owner earns a portion of the advertising revenue that Google collects.

The key here is that if you go to a site about quilting, you will see ads about quilting and not about dog grooming. I know this sounds so obvious but Google was the first to really figure this out.

This program has worked so well that some website owners are actually building content specific sites and paying for them solely through AdSense revenue. Small business owners should consider adding this feature to pages on their site for several reasons.

I've already mentioned the fact that there is money to be made, but what many site owners are finding is that because Google is so respected and because the ads are highly targeted...they are no longer looked at by surfers as ads, they are looked at as content.

Some will even go as far as to say that by putting the Google ads on your site you actually better your chances of higher rankings with Google. Google flatly denies this claim and I don't think it is true but I do know that Google AdSense ads should be on every small business owner's site. (Google AdSense)

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Another Warning: This is somewhat complex stuff. This article is only meant to introduce you to the power of these programs. Check out Google Cash by Chris Carpenter for a deeper understanding of ways to make this work for you.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Google AdWords - I've already talked about those ads you see on websites, well those ads need to come from somewhere don't they. AdWords is Google's program for advertisers.

Any site that wishes to participate bids for "keywords" that are relevant to their product, service, or site and then creates ads to attract hits. These ads show up on private websites, like this example, and on the right side of Google search results like this search for "Free sales letters and tools" As you can see from this Google search you received the content related sites that you searched for but you also get some related ads that are sponsored.

Now here is where Google is genius. Instead of simply subjecting surfers to any ads that anyone is willing to pay for, they actually police the ads that are running. On some pay per click programs, whoever is willing to pay to most wins. Google uses a performance model. In other words an ad that is the most relevant and therefore receives the most clicks will move ahead of an ad that may pay more but isn't as effective. This simple philosophy is why Google has quickly dominated the PPC world.

Okay...and now the really big innovation

Regional targeting. Google recently introduced a system that allows advertisers to target certain metropolitan markets only. In other words, a remodeling contractor who only wants to do kitchen remodels in say, Denver, can bid on the keyword phrase "kitchen remodel" and only have his ads show up for people who live in and around Denver.

The implication this has for local small business owners is staggering. In the example above, our Remodeler can now tap into highly targeted web traffic for pennies per lead. In my opinion, small business owner who learn the ins and outs of this medium will dominate their markets. (Google AdWords)

Look for more on this topic in the future.

Copyright 2004 John Jantsch

About The Author John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of “Duct Tape Marketing” a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people began to wonder if things would change. Certain questions have been burning in people's mind like: what's going to happen to Associate Programs, how do they compare against Google's Adsense and will Adsense cause Associate Programs to be obsolete?

Well, that really depends on a number of things, which I will go over. In this article I am only going to cover a few advantages and disadvantages of using Google's Adsense vs Associate Programs and which Associate Programs will prevail.

In case you are not familiar with Google's Adsense, Adsense is a new service provided by Google. This service allows you to have text based advertisements on your web site, known as Google Adwords. In return, you will receive a share of revenue based on a pay per click arrangement.

How Does Adsense's Advantages Compare To Associate Programs

Adsense and Associate Programs share some of the same advantages such as, Adsense is free to join and so are most other Associate Programs. Making them both easy to start and suitable for you whether you are a beginner or an experienced marketer.

Another advantage with Adsense, is that you never have to search for advertisers. Google supplies you with the advertisements by using highly relevant content targeted ads. This will insure that only precisely relevant advertisements are displayed on your web site. As for Associate Programs, you will have to search for quality programs and the relevancy of the program will depend on the one you select.

Adsense enables you to filter out up to 200 urls, so you don't have inappropriate ads or display advertisements of your competition. The last thing you want is to send traffic to your indirect competition. No one in their right mind would do that, right! Moreover, with Associate Programs you can select which ones you want to promote, instead of worrying about advertising your indirect competition.

How Does Adsense's Disadvantages Compare To Associate Programs

One of the biggest disadvantages of Adsense, is that they never really tell you what percentage you will receive. I don't know about you, but wouldn't it be nice to know what percentage of revenue you will receive. If an Associate Program was to do that, they would have absolutely no one participating in their program, but somehow Google can manage to get away with that. With associate programs, you immediately know what your commission percentage is going to be before you sign up.

Even though you can filter certian urls, you will still receive inappropriate advertisements. The advertisements are only as good as the person who wrote them and if they select keywords or phrases that are too general, this will result in inappropriate advertisements appearring on your web site. Most Associate Programs enable you to write your own promotional advertisements, giving you a little more freedom.

Adsense does not rotate their advertisements, so eventually your click through ratio will decrease, as repeat visitors are less likely to click through them. Eventually, I'm sure Google will improve the way it does it's content targeting and start rotating their advertisements. By promoting an Associate Program you can simply change the wording of the advertisement, but with Adsense you can't do that, you have your hands tied behind your back.

Adsense's stats are terrible, they don't tell you which advertisements your visitors are clicking through or which keywords are involved. Google supplies Adwords users with the adequate stats, you would think that they would do the same for their Adsense partners.

You should keep in mind that any advertisement that is on your web site, is portrayed to be your recommendation. If you are advertising a poor product or service on your web site, it will reflect on your credibility. Any product or service that you promote, should be a reliable one. Otherwise people will assume that you have poor judgement and it will hurt your credibility. By promoting Associate Programs, you can pick and choose quality products or services to promote, giving you full control, without damaging your credibility.

Which Associate Programs Will Prevail

Even though Adsense has a substantial amount of disadvantages, it will still have a major affect on a lot of Associate Programs that are currently operating today. In fact, you could say it's a wake up call for many merchants, especially for the ones who operate a poor Associate Program. So if you operate your own Associate Program, that has a low commission percentage and/or has a poor conservation rate, now might be a good time to start thinking seriously about improving your Associate Program.

As to which Associate Programs will survive and prevail over Google's Adsense, it will be determined by a number of things. In order for Associate Programs to prevail, they will need to offer a high commission percentage of 40% or higher, have a high conservation rate of 1% or higher, and be a breeze to promote.

In the end, Google's Adsense is merely just another avenue of generating profits on your web site. Associate Programs will not become obsolete. Moreover, they will filter out the good Associate Programs from those that are bad, and only the quality ones will prevail.

Moreover, you can expect that Google will improve their Adsense campaign overtime, proving that they are a worthy adversary to the Associate Program industry. You must be able to adapt and improve as changes occur.

About The Author Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com. You can start earning cash today by joining our FREE Two Tier Associate Program and make $45 - $270 per sale http://www.ElitesMarketing.com/assoc/.

Affiliate Alternative - Google Adsense

The Rise and Fall of Affiliate Programs

Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine's clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.

A Healthy Alternative or Supplement

Google's Adsense program allows approved websites to dynamically serve Google's pay-per-click Adword results. This has become a popular alternative and an effective revenue sharing program for webmasters. Google's spider parses the adserving website and serves ads that relate to the website's content. While the Google's Adsense program still has some issues, they are making efforts to improve it.

The website maintenance related to Adsense is very easy and requires very little effort. Webmasters need only to insert javascript into the webpage or website template. The javascript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral.

The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the website's color scheme. Still, a far cry from some of the creative ads webmasters are accustom to.

The example below reflects how the color scheme can be modified to match the look of the website, but the ads physically don't fit well into the overall website design.

sample modified to match sites color scheme:

http://www.hospital-software.com (scroll to the bottom)

Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors.

sample of poorly targeted ads:

http://www.real-estate-supply.com

Adwords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless.

sample of effective Adsense program:

http://www.police-supplies.com (scroll to the bottom)

http://www.small-business-software.net (scroll to the bottom)

Not that the Google Adsense program is not without its problems.as the reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show the number of ads served, the percentage of clicks received, and the revenue earned each day. Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.

With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on the website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.

Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don't exist that target the sites content.

Give it a Try

Implementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.

About The Author Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net

Web Site Content Ideas for Webmasters

Many years ago I began creating web sites that began as photo albums for friends and family and then turned into travel guides for trips I took to Jamaica , Napa Valley and the Black Hills of South Dakota. Soon I created web sites related to cars, dogs, and motorcycles. Later I was turned on to Google's Adsense program which allowed me to generate enough income from my hobby web sites that I could pay for the overhead costs. I found it challenging to come up with additional content and perform search engine optimization on my existing pages. Occasionally I would hit mental blocks and would have no new content I could add. Whenever this happens I try for the following to help me generate new and useful web site content and hopefully drive my Google Adsense revenue.

Simplify something that is complicated - How many times have you wanted to learn about something but didn't want to spend the time reading a complicated manual or article. Perform this service for your web site visitors by paraphrasing something into a one page snapshot of your subject matter. The key is to pick out the most important points or actions and present them simply for easy reading. You can use your web site to refer the visitors to the more complicated document and recommend they follow up and read the entire document. Class action lawsuits are great for this purpose. In my work as an IT Manager I occasionally get legal papers detailing the settlement of class action lawsuits that affect my industry. There is nothing more boring than reading the details of a class action lawsuit settlement. In most cases I am required to read and then follow up on the class action claims in a given lawsuit. I find that by pulling out the steps to claim a settlement and paraphrasing the cause and effect of the lawsuit in plain english I not only have quality revenue generating web site content but can provide a useful document for my customers that saves them time. Keep an eye on the news either locally or nationally. Any subject that that might need clarification or opinion is an opportunity for you to generate original content for your web site.

Look for new keywords that spur ideas for additional web site content - When you don't know what to write about try putting in keywords related to subjects you know about or for which you already have web site content. Many keyword generator tools exist on the web and these typically spit our new and related keywords or phrases that might get those creative juices flowing again. Some such as the Overture bid tool will tell you the relative worth of the keywords. This will help you prioritize your ideas.

Compare Something. This is my favorite. Take two choices and provide your web site visitors with additional information so they can choose between the subjects. I do this a lot with travel web sites especially resorts and hotels that are related. This works especially well if the two things you compare are owned by the same company and are not competing. Simply do the research to provide the differences and let your visitors decide which to choose from.

Review Something - Now that I create web content as a business I review EVERYTHING. I also keep a camera in the car and any business that might be searched in a search engine I snap a picture and write a review. This has been especially satisfying when I can offer tips or criticism that would help future customers get a better experience.

About The Author John Gall is a full time IT Manager and IT Consultant in Minnesota. He runs several websites as a hobby featuring content similar to that in this article. http://www.napavalleypictures.com http://www.gallconsulting.com http://www.sandalspictures.com http://www.unifiedthreatmanagement.com

Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked

If you have multiple sites or multiple directories in your site for different subjects and you have placed Adsense codes in your site, I am sure you would like to know: (a) from which site or directory you are earning the most / least, (b) which Adsense ads are being clicked and (c) from which page?

CREATE CHANNELS FOR EACH SITE

To get separate stats for each site / section / directory / page with Adsense, you need to create channels for each one. Create a channel with a relevant name and generate a code for that channel. Paste that particular Adsense code to the concerned pages / sites.

GET CHANNEL STATS IN REAL TIME

Google now provides Channel Data in real time. Earlier, it used to provide data for '2 days before'. Follow the procedure mentioned below :

1. From 'Date Range' drop down menu, select 'today'.
   
2. Check the radio button : Group data by 'Channel'.
   
3. On the right hand panel, check the radio button 'Channel data'.
   
4. Click on 'Select ALL' at the bottom of channel list.
   
5. Click on 'Display Report'.
   

Now you get the seggregated report for clicks generated for each channel.

WHICH ADS ARE BEING CLICKED AND FROM WHICH PAGE?

It is very important to know that which pages / sites are generating good Adsense revenue and which are not. We can work upon those poorly performing pages. If we can get to know about which ads are being clicked, that would make us feel more informed for many obvious reasons.

Currently Google does not provide this data. But you can still get it from a very nice and detailed free web stat service, Add Free Stats.

Add Free Stats provides a very detailed web stats which satisfies most webmasters. You may open a free account at : http://www5.addfreestats.com, get the code and paste it at the bottom of each of your pages.

Make sure that in 'Your Account' section you mark 'Yes' for 'Exit link tracking'.

Now check your stats at Add Free Stats, and you will find a "A" icon beside the visitors' ip. That means that visitor has clicked on an Adsense code. Place your mouse over the icon, and you can see which ad has been clicked.

You can also generate a separate report of pages that have generated Adsense click. Select 'Exit Links/Adsense' from the drop down menu marked as 'Pages'. Here you get a folder icon named Adsense, the number of Adsense clicks etc. Click on the Adsense folder icon and you get the number of Adsense clicks on each page and which ads are clicked on that page. Click on the 'hour glass' icon and you get the CTR, PV too for each page.

I am no way connected to Add Free Stats. I am just a happy user. Any webmaster working seriously towards Adsense earning, must have this tool.

About The Author Subhendu Sen is the owner and webmaster of A Low-Cost Web Host : http://www.IndHosts.Net/hosting.html and is in the business of web hosting since 1998. He also owns other sites of interest : http://www.TheWebContent.com — An Article Directory and http://www.PopAccount.com — A Free Email Address Directory

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results.

Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Google's spider parses the AdServing website and serves ads that relate to the website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites.

Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at:

• http://www.ring-tone-software.com (scroll to the bottom)
  
• http://www.ringtones-central.com (scroll to the bottom)
  

or

• http://www.police-central.com (download left side)
  
• http://www.police-supplies.com (scroll to the bottom)
  

Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available.

Channels

Google recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue.

Optimizing

Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively.

1. Web page content on pages that ads are served should be static not dynamic.
   
2. Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google
   
3. If the website contains frames, select the ‘framed page’ checkbox when generating the ad layout code for that website.
   
4. The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.
   

Revenue Earned

Although Google doesn't disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.

AdSense Conclusion:

Overall, Google AdWords can provide great supplemental income to webmasters with content sites. Implementing and maintaining Google AdSense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters.

About The Author Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net